Fractional Marketing Director: One Accountable Leader for All Your Marketing
Get an experienced marketing director who oversees your entire budget, your in-house team, agencies, freelancers and vendors, and every channel, for a fraction of the cost of a full-time CMO.
- Budget allocation and ROI tracking across every channel
- Agencies, freelancers and vendors managed for you
- One accountable owner reporting to you
Marketing Without a Leader Means Nobody Owns the Results
Many businesses spend real money on marketing spread across staff, agencies and vendors, with no senior person deciding where it goes or checking whether it’s working.
Budget spent without a plan
Money gets split by habit or by whichever vendor asks loudest, not by what earns a return.
Vendors grading their own work
Agencies and freelancers report on themselves, and nobody on your side can push back.
A full-time CMO is a big leap
An experienced marketing executive carries a salary and benefits many growing businesses aren’t ready for.
What Our Fractional CMO and Marketing Director Services Include
Your fractional marketing director joins your leadership team and takes ownership of marketing from budget to results.
Budget Allocation
We build an annual and monthly marketing budget, decide where each dollar goes and shift spend toward what performs.
ROI Tracking & Reporting
Clear measures for every channel and vendor, with regular reporting so you see what your marketing returns.
Agency & Vendor Management
We set expectations, review work and invoices, renegotiate or replace partners when needed and hold everyone to the plan.
Team Leadership
We lead and develop your in-house marketing staff and freelancers with clear roles, priorities and feedback.
Marketing Strategy
Who you serve, what you say and which channels matter most, all in one plan everyone works from.
One Accountable Owner
A single leader across every channel and function, answerable to you for results.
How Fractional Marketing Leadership Works
Get senior leadership in place quickly, without a lengthy executive search.
Free Strategy Call
We learn about your business, goals, current marketing spend and who’s doing the work.
Audit Budget, Team & Vendors
We review where money goes, what each partner delivers and how your team is organized, then build a 90-day plan.
Lead, Manage & Report
We run the plan, manage your people and partners, reallocate budget as results come in and report on a regular rhythm.
Why Hire a Fractional Marketing Director From Lead Wize
You get a senior marketing leader who owns your budget, people and results, for a fraction of the cost of a full-time CMO.
- Fraction of the costSenior marketing leadership part-time, without the salary, benefits and recruiting costs of a full-time CMO.
- On your side of the tableWe don’t answer to your vendors. We hold them accountable to your goals and your budget.
- Leadership for your whole teamStaff, agencies, freelancers and vendors all working from one plan under one leader.
- Flexible commitmentScale involvement up or down as your needs change, or have us help hire a full-time leader later.
Budgets, people, partners and results, owned by one experienced director who reports to you.
Fractional Marketing Director FAQs
What is a fractional marketing director?
A fractional marketing director (sometimes called a fractional CMO) is an experienced marketing leader who works with your business part-time, overseeing your marketing budget, team and vendors for a fraction of the cost of a full-time hire.
How do you manage our agencies and vendors?
We set clear goals and reporting expectations, review their work and invoices, and hold regular check-ins. If a partner isn’t delivering, we’ll recommend changes.
How do you track marketing ROI?
We agree on measures for each channel and partner, set up simple tracking and report regularly on spend versus results, so budget decisions are based on data.
Will you manage our in-house marketing staff?
Yes. We lead and coach your team, set priorities and help define roles, including when to hire, outsource or consolidate.
Do you work with businesses nationwide?
Yes. We serve businesses across the country, working remotely by phone, video and shared reports.
Put One Accountable Leader Over Your Marketing
Book a free strategy call to see what a fractional marketing director could take off your plate.
Serving businesses nationwide · No obligation, no pressure